As founder and principal of The ZAP Group, Rachel Schwartz is more than an “idea-smith,” she’s an innovator with the extraordinary ability to implement ideas into action. With more than 20 years of experience partnering with global companies to accomplish their branding, advertising, and marketing goals, Rachel is a true industry expert.

Her ability to listen, matter-of-fact manner, unbridled enthusiasm, humor, and energy are at the forefront of her identity and professional appeal. These traits, together with her outside-of-the-box thinking and strategic execution capabilities are both refreshing and often the key to her client’s success. 

☕️ Favorite coffee: Wawa. End of story.

🍸 Favorite cocktail: Cosmo on the rocks with top shelf Vodka (paying homage to my Russian roots)

🤘🏼 Always in the mood for: Laughter. Life is too serious. My naughty dog helps with that.

😎 Enjoys: watching The Good Doctor with my daughters & husband (and agreed, totally inappropriate content for children)

🙌🏻 Supports or Detests our Lady Gaga Obsession: been to 19 concerts & counting...

😴 Early Bird or Night Owl: Trick question. I don't sleep. #entreprenuer #momof2

🎶 Music Choice: Gaga 99% of the time. Sing 2 soundtrack 1% of the time.