Rachel Schwartz — Founder + Marketing Maven
As founder and principal of The ZAP Group, Rachel Schwartz is more than an “idea-smith,” she’s an innovator with the extraordinary ability to implement ideas into action. With more than 20 years of experience partnering with global companies to accomplish their branding, advertising, and marketing goals, Rachel is a true industry expert.
Her ability to listen, matter-of-fact manner, unbridled enthusiasm, humor, and energy are at the forefront of her identity and professional appeal. These traits, together with her outside-of-the-box thinking and strategic execution capabilities are both refreshing and often the key to her client’s success.
☕️ Favorite coffee: Wawa. End of story.
🍸 Favorite cocktail: Cosmo on the rocks with top shelf Vodka (paying homage to my Russian roots)
🤘🏼 Always in the mood for: Laughter. Life is too serious. My naughty dog helps with that.
😎 Enjoys: watching The Good Doctor with my daughters & husband (and agreed, totally inappropriate content for children)
🙌🏻 Supports or Detests our Lady Gaga Obsession: been to 19 concerts & counting...
😴 Early Bird or Night Owl: Trick question. I don't sleep. #entreprenuer #momof2
🎶 Music Choice: Gaga 99% of the time. Sing 2 soundtrack 1% of the time.
Amanda Nedelkoff —Account Manager + Rachel’s Right Hand
Amanda is a Lehigh University graduate of the College of Business and Economics; she majored in marketing & minored in graphic design. She is a fellow entrepreneur (co-owner of Charli Moon, an e-commerce boutique selling women’s clothing and accessories) and made up wholly of determination & drive. She’s a true asset to the ZAP team.
☕️ Favorite coffee: iced caramel coffee with oat milk
🍸 Favorite cocktail: anything with tequila (or beer)
🤘🏻 Always in the mood for: a good sandwich
😎 Enjoys: skiing, watching reality TV, & adventuring
🙌🏻 Supports or Detests our Lady Gaga Obsession: supports (unclear if she's telling the truth)
😴 Early Bird or Night Owl: night owl (like a true advertising folk)
🎶 Music Choice: Pop / Hip Hop & select Country songs
Lisa Lapp — Do-er + Account Management Maestro
With over 20 years of experience in sales, marketing, and client service, Lisa knows how to tackle a project and run with it full speed ahead. Her diverse portfolio of work in a variety of industries, including professional sports, hospitality, healthcare, home improvement, and food & beverage provides her with the tools necessary to plan, execute, evaluate, and deliver. A born and raised Jersey Girl and super-proud mom of two daughters, she is determined, thorough, spirited, loves a good belly laugh and a glass of rose, and always goes the extra mile.
☕ Favorite coffee: Cold brew, black.
🍷 Favorite cocktail: Spicy margarita on the rocks with a Tajin rim.
😁 Always in the mood for: A beach day with my family...that’s my joy. And carbs.
🗽 Enjoys: (more like obsessed with) New York Rangers hockey.
🙌🏼 Supports or Detests our Lady Gaga Obsession: Fully supports...Gaga is a queen!
😴 Early Bird or Night Owl: Early bird, generally...but I do love a fun late night every once in a while.
🎶 Music Choice: Springsteen, above all. Rock is my genre - new, classic, alternative.
Sydney Turner - Social Media Manager + Video Guru
Sydney is a New Jersey-based content creator passionate about beauty, skincare, fashion, and lifestyle. For nearly three years, she has been crafting engaging content, from tutorials and reviews to style inspiration and everyday routines. A true master of all trades, Sydney has the creative versatility to produce content across any category. She holds a B.A. in Psychology from Rowan University, and when she’s not behind the camera, she loves drawing and sketching—her favorite way to unwind and spark creativity.
☕️ Favorite coffee: Cold Brew with Cold Foam & Caramel
🍸 Favorite cocktail: Espresso Martini
🍣 Always in the mood for: Sushi
😎 Enjoys: The Beach & New York City
🙌🏻 Supports or Detests our Lady Gaga Obsession: Supports (Grew up listening to her & obsessed to say the least!)
😴 Early Bird or Night Owl: Night Owl
🎶 Music Choice: 2000’s Pop & Lofi Alternative
Michelle Katz Beck — Media Buyer + Cost Slayer
Michelle is ZAP’s In-House Media Buyer with 20+ years of experience in Out of Home (OOH) media buying, production, & management. She's responsible for identifying advertising opportunities such as billboards, scoreboard signage at local arenas, transit advertising, bus shelters, airport advertising, mall dioramas, cinema, supermarket, and place-based media including gyms, bars, and restaurants — for both big and small budgets.
☕️ Favorite coffee: Iced coffee, light & sweet
🍸Favorite cocktail: Apple Martini
☺️ Always in the mood for: Any and every real housewives show on Bravo
👨👩👧👦 Enjoys: spending time with my friends and family
🙌🏻 Supports or Detests our Lady Gaga Obsession: fully supports 🙌🏻
😴 Early Bird or Night Owl: Night Owl
🎶 Music Choice: Pop
Julia Andrews —Graphic Designer + Maker of All Things Pretty
Julia Andrews is a graduate of the University of Delaware where she majored in Apparel Design. After working for 12 years as a fashion designer, she went on to receive a graduate certificate in Graphic & Digital Design from Parsons in NYC. She's been a lover of design & art her whole life, and now she gets to share that passion for the sake of our ZAP clients.
☕️ Favorite coffee: Hazelnut Latte
🍷 Favorite cocktail: A nice cold glass of Chardonnay
😁 Always in the mood for: Eating outside at a restaurant
👨👩👦👦 Enjoys: Spending time with her family
🙌🏻 Supports or Detests our Lady Gaga Obsession: SUPPORTS! Bought tickets in March 2020 to see Lady Gaga in concert at MetLife Stadium....needless to say that never happened 😩
😴 Early Bird or Night Owl: Early Bird (not by choice!)
🎶 Music Choice: Anything from pop to hip hop - as long as it's upbeat and I can sing or dance to it, I'm happy.
Alex Rosone — Copywriter + Novelist
Alex is a Moravian University and Lindenwood University graduate with a BA in English and an MFA in writing, and after six years in education and freelance work, she is making the career change to put writing at the forefront. She is also a novelist (she had her first novel, Weekends with You, published this year with HarperCollins!), so her writing skills span from short-form copy to social media content to blog posts to travel articles to long-form fiction and everything in between.
☕️ Favorite coffee: cold brew, hazelnut, a splash of oatmilk
🍷 Favorite cocktail: Aperol spritz
😁 Always in the mood for: an adventure
👨👩👦👦 Enjoys: reading under a blanket, international travel, learning to play golf
🙌🏻 Supports or Detests our Lady Gaga Obsession: supports wholeheartedly
😴 Early Bird or Night Owl: night owl
🎶 Music Choice: a lot of indie, a little punk, and fun girly pop
Gina Narisi — Marketing Assistant + Brand Builder
Gina is an art kid turned hospitality pro, seamlessly blending creativity with strategy in service, spirits, and events. From crafting innovative cocktail menus to executing flawless experiences, she thrives on connection, collaboration, and a well-made drink. Passionate about branding and customer success, she brings a solution-driven mindset, deep Philly pride, and an unwavering commitment to excellence. Whether elevating a brand, building relationships, or perfecting her skincare routine, she’s all in—because when passion meets purpose, great things happen. Off duty, she cherishes time with her golden mutt and family, embracing the moments that matter most.
☕️ Favorite coffee: Black. Always black.
🍹 Favorite cocktail: Aperol Spritz
🏊♀️ Always in the mood for: A pool day. Give me Summer forever!
🃏 Enjoys: A Good Joke
🙌🏼 Supports or Detests our Lady Gaga Obsession: SUPPORTS!! Since her days on Limewire aka before iPods...
😴 Early Bird or Night Owl: Early Bird
🎶 Music Choice: Loves a little bit of everything, from Taylor Swift to The Beatles, showtunes and opera, to Brand New... it's a mood thing.