Rachel Schwartz โ Founder + Marketing Maven
As founder and principal of The ZAP Group, Rachel Schwartz is more than an โidea-smith,โ sheโs an innovator with the extraordinary ability to implement ideas into action. With more than 20 years of experience partnering with global companies to accomplish their branding, advertising, and marketing goals, Rachel is a true industry expert.
Her ability to listen, matter-of-fact manner, unbridled enthusiasm, humor, and energy are at the forefront of her identity and professional appeal. These traits, together with her outside-of-the-box thinking and strategic execution capabilities are both refreshing and often the key to her clientโs success.
โ๏ธ Favorite coffee: Wawa. End of story.
๐ธ Favorite cocktail: Cosmo on the rocks with top shelf Vodka (paying homage to my Russian roots)
๐ค๐ผ Always in the mood for: Laughter. Life is too serious. My naughty dog helps with that.
๐ Enjoys: watching The Good Doctor with my daughters & husband (and agreed, totally inappropriate content for children)
๐๐ป Supports or Detests our Lady Gaga Obsession: been to 19 concerts & counting...
๐ด Early Bird or Night Owl: Trick question. I don't sleep. #entreprenuer #momof2
๐ถ Music Choice: Gaga 99% of the time. Sing 2 soundtrack 1% of the time.
Amanda Nedelkoff โAccount Manager + Rachelโs Right Hand
Amanda is a Lehigh University graduate of the College of Business and Economics; she majored in marketing & minored in graphic design. She is a fellow entrepreneur (co-owner of Charli Moon, an e-commerce boutique selling womenโs clothing and accessories) and made up wholly of determination & drive. Sheโs a true asset to the ZAP team.
โ๏ธ Favorite coffee: iced caramel coffee with oat milk
๐ธ Favorite cocktail: anything with tequila (or beer)
๐ค๐ป Always in the mood for: a good sandwich
๐ Enjoys: skiing, watching reality TV, & adventuring
๐๐ป Supports or Detests our Lady Gaga Obsession: supports (unclear if she's telling the truth)
๐ด Early Bird or Night Owl: night owl (like a true advertising folk)
๐ถ Music Choice: Pop / Hip Hop & select Country songs
Lisa Lapp โ Do-er + Account Management Maestro
With over 20 years of experience in sales, marketing, and client service, Lisa knows how to tackle a project and run with it full speed ahead. Her diverse portfolio of work in a variety of industries, including professional sports, hospitality, healthcare, home improvement, and food & beverage provides her with the tools necessary to plan, execute, evaluate, and deliver. A born and raised Jersey Girl and super-proud mom of two daughters, she is determined, thorough, spirited, loves a good belly laugh and a glass of rose, and always goes the extra mile.
โ Favorite coffee: Cold brew, black.
๐ท Favorite cocktail: Spicy margarita on the rocks with a Tajin rim.
๐ Always in the mood for: A beach day with my family...thatโs my joy. And carbs.
๐ฝ Enjoys: (more like obsessed with) New York Rangers hockey.
๐๐ผ Supports or Detests our Lady Gaga Obsession: Fully supports...Gaga is a queen!
๐ด Early Bird or Night Owl: Early bird, generally...but I do love a fun late night every once in a while.
๐ถ Music Choice: Springsteen, above all. Rock is my genre - new, classic, alternative.
Michelle Dragun - Content Creator + Video Guru
Michelle is a video production specialist, with a passion for every stage of the creative processโfrom the first word on the page to the final cut. She has hands-on experience in writing, directing, filming, and editing. She's worked on a wide range of projects, including documentary and narrative short films, wedding videos, and social media marketing content.
โ๏ธ Favorite coffee: Oat Milk Latte
๐ธ Favorite cocktail: a Screwdriver
๐ฃ Always in the mood for: Iced Tea
๐ Enjoys: Hiking & Painting
๐๐ป Supports or Detests our Lady Gaga Obsession: Supports!
๐ด Early Bird or Night Owl: Early Bird (or at least she tries to be)
๐ถ Music Choice: Indie and Alternative Rock
Michelle Katz Beck โ Media Buyer + Cost Slayer
Michelle is ZAPโs In-House Media Buyer with 20+ years of experience in Out of Home (OOH) media buying, production, & management. She's responsible for identifying advertising opportunities such as billboards, scoreboard signage at local arenas, transit advertising, bus shelters, airport advertising, mall dioramas, cinema, supermarket, and place-based media including gyms, bars, and restaurants โ for both big and small budgets.
โ๏ธ Favorite coffee: Iced coffee, light & sweet
๐ธFavorite cocktail: Apple Martini
โบ๏ธ Always in the mood for: Any and every real housewives show on Bravo
๐จโ๐ฉโ๐งโ๐ฆ Enjoys: spending time with my friends and family
๐๐ป Supports or Detests our Lady Gaga Obsession: fully supports ๐๐ป
๐ด Early Bird or Night Owl: Night Owl
๐ถ Music Choice: Pop
Julia Andrews โGraphic Designer + Maker of All Things Pretty
Julia Andrews is a graduate of the University of Delaware where she majored in Apparel Design. After working for 12 years as a fashion designer, she went on to receive a graduate certificate in Graphic & Digital Design from Parsons in NYC. She's been a lover of design & art her whole life, and now she gets to share that passion for the sake of our ZAP clients.
โ๏ธ Favorite coffee: Hazelnut Latte
๐ท Favorite cocktail: A nice cold glass of Chardonnay
๐ Always in the mood for: Eating outside at a restaurant
๐จโ๐ฉโ๐ฆโ๐ฆ Enjoys: Spending time with her family
๐๐ป Supports or Detests our Lady Gaga Obsession: SUPPORTS! Bought tickets in March 2020 to see Lady Gaga in concert at MetLife Stadium....needless to say that never happened ๐ฉ
๐ด Early Bird or Night Owl: Early Bird (not by choice!)
๐ถ Music Choice: Anything from pop to hip hop - as long as it's upbeat and I can sing or dance to it, I'm happy.
Alex Rosone โ Copywriter + Novelist
Alex is a Moravian University and Lindenwood University graduate with a BA in English and an MFA in writing, and after six years in education and freelance work, she is making the career change to put writing at the forefront. She is also a novelist (she had her first novel, Weekends with You, published this year with HarperCollins!), so her writing skills span from short-form copy to social media content to blog posts to travel articles to long-form fiction and everything in between.
โ๏ธ Favorite coffee: cold brew, hazelnut, a splash of oatmilk
๐ท Favorite cocktail: Aperol spritz
๐ Always in the mood for: an adventure
๐จโ๐ฉโ๐ฆโ๐ฆ Enjoys: reading under a blanket, international travel, learning to play golf
๐๐ป Supports or Detests our Lady Gaga Obsession: supports wholeheartedly
๐ด Early Bird or Night Owl: night owl
๐ถ Music Choice: a lot of indie, a little punk, and fun girly pop
Gina Narisi โ Marketing Assistant + Brand Builder
Gina is an art kid turned hospitality pro, seamlessly blending creativity with strategy in service, spirits, and events. From crafting innovative cocktail menus to executing flawless experiences, she thrives on connection, collaboration, and a well-made drink. Passionate about branding and customer success, she brings a solution-driven mindset, deep Philly pride, and an unwavering commitment to excellence. Whether elevating a brand, building relationships, or perfecting her skincare routine, sheโs all inโbecause when passion meets purpose, great things happen. Off duty, she cherishes time with her golden mutt and family, embracing the moments that matter most.
โ๏ธ Favorite coffee: Black. Always black.
๐น Favorite cocktail: Aperol Spritz
๐โโ๏ธ Always in the mood for: A pool day. Give me Summer forever!
๐ Enjoys: A Good Joke
๐๐ผ Supports or Detests our Lady Gaga Obsession: SUPPORTS!! Since her days on Limewire aka before iPods...
๐ด Early Bird or Night Owl: Early Bird
๐ถ Music Choice: Loves a little bit of everything, from Taylor Swift to The Beatles, showtunes and opera, to Brand New... it's a mood thing.